Category: Media Coverage

In conversation with Sheetal Agarwal of IIFL, management shares insights into the company’s future plans.

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In India, the wellness, beauty, and personal care industry is going through a significant transformation. The spending propensity has expanded enormously as Indians in metro and upcountry areas become more aware of many facets of beauty and wellness.

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The ease and comfort of e-commerce have made it so much more convenient for customers to order their products of choice online.
The Beauty & wellness industry has been quick to grab the opportunity with multiple product ranges, offerings, and new innovations, further drawing customers to their online marketplace.

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“With such a large youth population, the focus should be to generate
employment at a much faster pace than the global economies and we can
not afford to disregard our women population from this growth story.”

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The beauty industry is completely gender-biased, a look at any aisle in any store is proof enough. Vibrant products in colorful packaging address women’s beauty which constitutes over 95% of beauty product sales. The other half of the population is a business opportunity waiting to be tapped in, the key challenge is how. The shift to white-collar jobs has increased the importance of being presentable and well-groomed. This is bringing about a change in a mindset that for decades associated men with ruggedness and the use of beauty products as feminine.

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The need of the hour is to focus on training and skills, followed by
even easy finance and mentorship to enable more women to opt for
entrepreneurship.

Sandhya Sakhuja Director, Vedic Cosmeceuticals Pvt. Ltd.


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The beauty industry is completely gender-biased, a look at any aisle in any store is proof enough. Vibrant products in colorful packaging address women’s beauty which constitutes over 95% of beauty product sales. The other half of the population is a business opportunity waiting to be tapped in, the key challenge is how. The shift to white-collar jobs has increased the importance of being presentable and well-groomed. This is bringing about a change in a mindset that for decades associated men with ruggedness and the use of beauty products as feminine.

Read more here.

Hair colouring has been one of the most consistent trends for the last few years. Many beauty trends have come and gone, but with the range of hair styles and colours today, this is one trend which has been on-going for years. Not just an on-going trend, the range of products on hair colour, introduction of natural coloured products have been catering to the changing consumer demand.

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Start-ups disrupting the cosmetic industry “A thing of beauty is a joy forever” goes the old adage. To look and feel beautiful is an eternal quest that has made the beauty industry a
400 billion dollar industry with sales set to cross 700 billion dollars by 2025. The industry has traditionally been dominated by a handful of brands, who had invested heavily in advertising and ensured their dominance through brick-and-mortar stores. They defined the trends, set benchmarks and the world followed behind. Traditionally the industry has cashed in on social anxiety by making a few standards more desirable and niche.

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Harmful effects of skincare or cleansing products containing sulphates, parabens Check the ingredients list on the back of your skincare or cleansing products. Do they contain sulphates and parabens? Ditch them for these harmful reasons

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A veteran in the Indian skin-care and retail sector, Sandhya is currently the Director of Vedic Cosmeceuticals, a contract manufacturer of high-quality personal care products. In an in-depth conversation, Sandhya takes talks
through the most impactful trends in the Indian personal-care industry and her journey of leading Vedic.

Indians take personal grooming very seriously; as is evident through the phenomenal growth in the Indian personal care and cosmetics industry. In 2021 India ranked fourth globally for the highest revenue from the beauty and personal care market. A lot of this growth has been brought on by the drastic change in lifestyles along with increased consumer awareness. A contemporary consumer is much more aware of global market trends, products and self-grooming than his/her older counterpart.

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The lipstick index coined by Leonard Lauder, Chairman of Estée Lauder, during the 2001 recession as an economic indicator highlighted the increase in Lipstick sales in the early 2000’s recession; as women would purchase lipsticks as an affordable luxury instead of expensive apparel items.

The personal care industry has taken a beating of the COVID pandemic much like every other industry, however, the resilient revival of the economies has led to a sharp uptick in the personal care industry. We can understand this phenomenon by linking the economic resilience and the consumption of personal care products through the lipstick index or the lipstick paradox; a contentious theory unraveling this phenomenon. 

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This week 52 Indian startups raised funding, of which 42 received a total of $1,390 million or $1.39 billion. Ola raised the highest funding of about $500 million, followed by ShareChat and Innovaccer which raised $266 million and $150 million respectively.

Meanwhile, the funding of the 10 of the total funded startups remained undisclosed.

Vedic Cosmeceuticals: Vedic Cosmeceuticals has raised Rs 25 crore or $3.2 million in a series A funding round from Sixth Sense Ventures, the company said in a statement on Thursday. 

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Vedic Cosmeceuticals, a premier private label manufacturer of personal care products for leading international and domestic brands, has raised $3.2 million in Series A round from Sixth Sense Ventures

Founded by Mohit Goel in 2004, Vedic Cosmeceuticals manufactures for leading Indian cosmetic brands including Nykaa, Moms Co., and more. It exports nearly 20 percent of its current production to Europe.

“We aim to utilise the raised funds to expand our outreach to newer markets and global clientele, and considerably scale up operations and take our research and development to the next level,” said Mohit Goel, Founder, Vedic Cosmeceuticals. “We look forward to strategic guidance from Sixth Sense Ventures team for the acquisition of new markets and leveraging their deep consumer understanding to further our existing relationships”

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Private label manufacturer of personal care products Vedic Cosmeceuticals has raised Rs 25 crore in Series A funding round led by Sixth Sense Ventures.

“We aim to utilize the raised funds to expand our outreach to newer markets and global clientele, and considerably scale up operations and take our Research & Development to the next level,” said Mohit Goel, Founder Vedic Cosmeceuticals.

The company currently has a monthly production capacity of 300 metric tons and aims to upscale it to 1000 metric tons.

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The company manufactures personal care products for Indian cosmetic brands including Nykaa, Moms Co., Sirona and Arata with a fifth of their current production exported to Europe.

Vedic Cosmeceuticals, a private label manufacturer of personal care products raised Rs 25 crore as Series A round of capital from Sixth Sense Ventures.

The company manufactures personal care products for Indian cosmetic brands including Nykaa, Moms Co., Sirona and Arata with a fifth of their current production exported to Europe.

Read more here.