A sensitive project like sustainability has much wider ramifications. It has to come from within, with a firm belief that not only are we doing good for our planet but are also able to make the project commercially feasible.
The beauty industry is realizing that sustainable is the way forward in the long run.
The focus needs to be on broadly 3 aspects that impact consumer behavior positively:
- Experience – give the consumer a superior experience as compared to the current one
- Ease of access – should be available at their regular grocer or point of purchase
- Affordability – a price advantage always helps.
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