Start-ups disrupting the cosmetic industry “A thing of beauty is a joy forever” goes the old adage. To look and feel beautiful is an eternal quest that has made the beauty industry a
400 billion dollar industry with sales set to cross 700 billion dollars by 2025. The industry has traditionally been dominated by a handful of brands, who had invested heavily in advertising and ensured their dominance through brick-and-mortar stores. They defined the trends, set benchmarks and the world followed behind. Traditionally the industry has cashed in on social anxiety by making a few standards more desirable and niche.
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