The beauty industry is completely gender-biased, a look at any aisle in any store is proof enough. Vibrant products in colorful packaging address women’s beauty which constitutes over 95% of beauty product sales. The other half of the population is a business opportunity waiting to be tapped in, the key challenge is how. The shift to white-collar jobs has increased the importance of being presentable and well-groomed. This is bringing about a change in a mindset that for decades associated men with ruggedness and the use of beauty products as feminine.
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