A veteran in the Indian skin-care and retail sector, Sandhya is currently the Director of Vedic Cosmeceuticals, a contract manufacturer of high-quality personal care products. In an in-depth conversation, Sandhya takes talks
through the most impactful trends in the Indian personal-care industry and her journey of leading Vedic.
Indians take personal grooming very seriously; as is evident through the phenomenal growth in the Indian personal care and cosmetics industry. In 2021 India ranked fourth globally for the highest revenue from the beauty and personal care market. A lot of this growth has been brought on by the drastic change in lifestyles along with increased consumer awareness. A contemporary consumer is much more aware of global market trends, products and self-grooming than his/her older counterpart.
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